how to develop sports betting app like william hill

How to Develop Sports Betting App Like William Hill in 2025-2026?- Cost, Features & Guide

With sports betting apps like William Hill making waves, it’s no surprise that the demand for similar platforms is skyrocketing. William Hill has built a reputation as a trusted, user-friendly platform that gives sports fans a seamless way to place bets, follow their favorite games, and make real-time decisions. If you’re considering developing your own sports betting app, partnering with a sports betting software development company can make a huge difference. This guide will walk you through what it takes to build a sports betting app like William Hill, covering costs, essential features, and tips for selecting the right development partner.

Sports Betting App Development: The Essentials

Developing a successful sports betting app isn’t just about coding; it’s about understanding the betting industry, ensuring regulatory compliance, and creating a secure, engaging experience for users. A great sports betting app development company will help you manage these elements, guiding you through everything from design and user experience to backend infrastructure and data security. The goal is to create an app that attracts users, keeps them engaged, and operates smoothly under the pressure of high demand.

What is William Hill, and How Does It Work?

what is william hill

William Hill is a powerhouse in the sports betting world, known for its wide range of betting options and user-friendly design. Founded in 1934, William Hill has expanded into a digital giant, offering bets on everything from football to horse racing across multiple countries, including the UK and US.

With William Hill’s app, users can place real-time bets, view up-to-the-minute odds, and even watch some games live. The app supports various betting types—like single bets, parlays, and live betting—alongside other features such as user profiles, deposit options, and secure withdrawals. William Hill’s platform attracts millions of active users, and in 2021 alone, it generated about £1.3 billion in revenue. For those looking to develop a similar app, understanding William Hill’s approach can be invaluable, from its user-friendly features to its monetization strategies.

Market Overview of William Hill App

The sports betting industry has been growing rapidly, and William Hill is a significant player in this market. By 2022, the global sports betting market was estimated at around $76 billion and is forecasted to grow by 10.3% annually, potentially reaching $140 billion by 2028. William Hill’s share is especially notable in the UK and US, where it holds a major market position. In the UK alone, William Hill accounts for over 14% of the sports betting market, and its expansion into the US, where sports betting is increasingly legalized, has positioned it as one of the top betting platforms.

This growth demonstrates the potential of a well-developed sports betting app. With the right features, security, and reliability, an app like William Hill could capture a sizable portion of the sports betting market.

Want to Build a Successful Sports Betting App Like William Hill in 2025

How Much Does It Cost to Build a Sports Betting App Like William Hill?

The cost to develop a sports betting app like William Hill can vary significantly based on factors like app complexity, design, and the specific features you want to include. Here’s a breakdown of typical costs:

  • Basic Version: Around $10,000–$15,000. This includes essential features like user registration, basic betting options, and secure payment methods.
  • Mid-Tier App: Between $15,000–$30,000. This budget covers more advanced features like real-time odds, multiple sports coverage, and live game updates.
  • High-End App: $30,000+ for a fully-loaded app with advanced features like live streaming, personalized recommendations, AI-driven analytics, and betting insights.

Key Cost Drivers:

  • User Experience and Design: A visually appealing, easy-to-use design is essential.
  • Backend Infrastructure: Building a strong backend is crucial to handle real-time data, user transactions, and large volumes of activity.
  • Licensing and Legal Compliance: Each country or region has unique regulations for sports betting, impacting overall costs.
  • Advanced Features: More complex features like AI recommendations, betting APIs, and live streaming can increase costs.

Working with established sports betting API providers can also influence your app’s capabilities and overall development cost, as they offer essential data integration services that enhance user experience.

How Does William Hill’s Betting App Make Money?

William Hill employs several revenue streams:

  • Transaction Fees: A small percentage is taken from each bet, providing a steady income.
  • In-App Advertising: By partnering with sports brands and advertisers, William Hill generates revenue from ads within the app.
  • Premium Betting Options: Some betting types or advanced analytics are offered as premium services, adding extra income.
  • User Engagement Programs: Promotions, bonuses, and loyalty rewards encourage users to place more bets and spend more time on the app.

These revenue models make William Hill highly profitable, and adopting similar strategies can help you create a sustainable business model for your app.

How to Develop a Betting App Like William Hill: Step-by-Step

Here’s a simple roadmap to create a sports betting app like William Hill:

  1. Define Your Business Model: Decide how the app will make money—transaction fees, ads, or premium features—and identify your target audience.
  2. Understand Legal Requirements: Compliance with local and international betting regulations is essential.
  3. Select Key Features: Decide on features like live odds, betting options, secure payment methods, and real-time data integration.
  4. Partner with Data Providers: Real-time sports data from reliable sources is crucial for a successful betting experience.
  5. Choose the Right Tech Stack: Select technologies that support scalability, security, and real-time functionality.
  6. Backend Development: Develop a backend system that can handle high traffic and secure transactions.
  7. Integrate a Gambling Payment Gateway: Ensures safe, compliant transactions.
  8. Add Betting API Integration: Integrate a betting API to provide live data, scores, and odds, enhancing the user experience.
  9. Rigorous Testing: Test the app for performance, usability, and security to ensure a smooth user experience.
  10. Launch and Market: A well-planned marketing strategy will help attract users and promote app adoption.

Working with a sports betting app development company can streamline these steps, ensuring the development process is smooth and the final product meets high standards.

Features to Include in a Sports Betting App Like William Hill

features of sports betting app like william hill

To create a compelling betting app, consider adding these essential features:

  • User Registration and Profile: Easy sign-up options, user verification, and personalized profile features.
  • Betting Options: Support for different types of bets, such as single, parlay, and in-play betting.
  • Real-Time Odds and Live Streaming: Real-time updates for a more engaging experience.
  • Gambling Payment Gateway: A secure payment gateway optimized for gambling ensures safe transactions and compliance.
  • Betting API Integration: Access live sports data, scores, and odds from reliable sports betting API providers.
  • Push Notifications: Notify users about game events, odds changes, and exclusive promotions.
  • Social Sharing: Users can share bets, wins, and achievements with friends and followers.
  • Enhanced Security: Use encryption and secure payment gateways to protect user data and transactions.
  • Sports Prediction Tools: Integrate features that utilize sports prediction software development to provide users with data-driven insights for better betting decisions.

These features will help your app compete with top players like William Hill, delivering an engaging experience that users will trust and enjoy.

How to Choose a Sports Betting App Development Company to Create an App Like William Hill

The right development partner can make all the difference. Here’s what to look for:

  • Proven Experience: Choose a company with experience in sports betting apps and a strong portfolio.
  • Real-Time Data Expertise: Look for expertise in betting API integration and real-time data management.
  • Payment Gateway Knowledge: The company should understand secure payment integration, specifically for gambling.
  • Regulatory Knowledge: Familiarity with legal and compliance standards in different regions.
  • Customization Options: Opt for a company that offers flexible, tailored solutions to fit your unique needs.
  • Ongoing Support: Post-launch support is essential for maintaining, updating, and improving the app over time.

A reputable sports betting software development company will guide you through every step, ensuring your app is secure, compliant, and tailored to market needs.

Conclusion

Developing a sports betting app like William Hill is an exciting venture with huge potential. With the right planning, features, and development partner, you can create an app that attracts a loyal user base and generates consistent revenue. Whether you’re focused on user experience, security, or monetization strategies, a partnership with an experienced sports betting software development company will be invaluable, helping you build a reliable, competitive app for today’s demanding market.

FAQs About Create a Sports Betting App Like William Hill

1. What is a sports betting app? 

A sports betting app is a mobile application that allows users to place bets on various sports events, view odds, access live scores, and manage their betting accounts, all from their smartphones or tablets.

2.How much does it cost to develop a sports betting app like William Hill? 

The cost to develop a sports betting app can range from $10,000 to over $15,000, depending on the complexity of features, design, and regulatory requirements.

3. What key features should I include in my sports betting app?

Essential features include user registration, secure payment processing, real-time odds, live streaming, betting options (single, parlay, in-play), push notifications, and betting API integration.

4. How do sports betting apps generate revenue?

Sports betting apps typically make money through transaction fees on bets, in-app advertising, premium betting options, and loyalty programs that encourage user engagement.

5. Is it necessary to obtain a license for a sports betting app?

Yes, obtaining the appropriate licenses and ensuring compliance with local regulations is crucial for operating a sports betting app legally in your target market.

6. How long does it take to develop a sports betting app?

Development time can vary widely based on the app’s complexity, but typically it takes between 6 months to over a year from concept to launch.

 

7. Can I add live streaming capabilities to my sports betting app?

Yes, integrating live streaming is a popular feature that enhances user engagement by allowing users to watch events as they place bets.

 

8. What technology stack should I use for my sports betting app?

A common tech stack includes Node.js for backend development, Swift or Kotlin for mobile applications, and secure payment gateways for handling transactions.

9. How do I choose the right sports betting app development company?

Look for a company with a strong portfolio in sports betting, experience in real-time data integration, knowledge of regulatory requirements, and a proven track record of delivering secure and user-friendly apps.

10. What is a betting API and why is it important?

A betting API provides real-time data on sports events, odds, and scores, allowing your app to offer users dynamic betting options and up-to-date information, which is crucial for a successful betting experience.